Customer Relationship Management Essentials (Prima Development)

A companys ebusiness prospects are often derailed by poor customer support because companies dont understand the frantic pace of Internet time. Procurement, fulfillment, and postsale support can be severely crippled by poor communication channels. Customer Relationship Management explains the circular relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in an ebusiness environment. This book is geared mainly toward managers of IT divisions and/or those directly involved in making handson, technical decisions about the use of ecommerce strategies for a business.