Big Blues: The Unmaking of IBM
Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBMs fall. 100,000 first printing. $100,000 ad/promo. Tour.
$2.49
Original: $8.30
-70%Big Blues: The Unmaking of IBM—
$8.30
$2.49
Description
Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBMs fall. 100,000 first printing. $100,000 ad/promo. Tour.
